//
you're reading...
MARKETING TO THE PEOPLE

CALLING BACK THE MEMORIES

When New York City meets the New Museum, the natural outcome can only deal with some form of renaissance. It’s definitely the case of the exhibition “NYC 1993: Experimental Jet Set, Trash and No Star”, named after an album recorded that year by Sonic Youth. While focusing on just one year, the artistic, political and cultural energies that flow throughout the six misaligned floors of the museum are multiple and well convey the creative spirit of that time and of a city that was about to change its face for the years to come.

To promote the exhibition, Droga5 turned 5,000 NYC payphones into time machines. By dialing 1-855-FOR-1993 everyone can hear memories related to specific area and the neighborhood in which the phone is located, recorded by people who lived in the area, experienced it or contributed to shape it. The renaissance of a city, told through a renaissance of its phones.

THE MTTP INSIGHT:

Why talking to people, when you can let people talk?

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

My Twitter Stream

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Advertisements
%d bloggers like this: