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auro trini castelli

auro trini castelli has written 25 posts for marketingtothepeople

COOK IN STYLE

Is Uniqlo a fashion brand? A recipe book? A music provider? According to their latest idea, Uniqlo Recipe, it’s a beautiful blend of all three. To bring to life its LifeWear’s concept “Clothes for a better life for everyone, everyday“, Uniqlo has invited six emerging chefs to create 24 recipes with ingredients inspired by the … Continue reading

CALLING BACK THE MEMORIES

When New York City meets the New Museum, the natural outcome can only deal with some form of renaissance. It’s definitely the case of the exhibition “NYC 1993: Experimental Jet Set, Trash and No Star”, named after an album recorded that year by Sonic Youth. While focusing on just one year, the artistic, political and … Continue reading

PLEASE, REINVENT THE WHEEL

Marketing and Art aren’t the same, but the best marketing should always be artful. Audi has always cared for the smallest details of its products and designed each detail as if it was the product itself. Then why not trying to recreate the whole world of Audi on a small scale, so that everyone could … Continue reading

RUNAWAY TRAIN, SOMETIMES GOING BACK

There’s nothing worse than breaking kids’ dreams. And Lego, a master at helping kids building their own, knows that perfectly. James Groccia, an 11-year-old kid from Massachusetts, spent the last two years building a small savings capital to buy the Lego Emerald Night Train set he’s always been dreaming of. Yet, Lego discontinued the product … Continue reading

BACK TO THE FUTURE

What is the ultimate form of music? Sometimes, the oldest one. Beck’s latest album has just been released, and the idea itself sounds really good. Beck Hansen’s Song Reader doesn’t come in form of an MP3, CD or even Vinyl – but has been released by the publishing house McSweeney’s as individual pieces of sheet … Continue reading

BATTERIES PARK

How do you own power when power is lost? As it usually happens with great communication examples, by representing an alternative to the status quo. Duracell showed up in Battery Park with charging stations for mobile phones and devices as well as computers with internet access and most popular sizes of batteries, to allow people … Continue reading

YOUNG AT PARK

At the new Legoland Windsor Resort in Berkshire, the most striking thing you’ll meet won’t be inside the park, but right outside of it.  A team of six children aged between nine and eleven have been selected from hundreds to become the World’s very first junior concierges for the upcoming opening. Well-trained and certainly not … Continue reading

MAKE THE MOST INFAMOUS MAN FAMOUS

Andy Warhol used to say that “everyone in the future will be famous for 15 minutes” (and I keep repeating this quote because of how visionary he was). Could there be a more perfect description of today’s society? Now, sometimes people forget for a while about their thirst of fame as common individuals and use … Continue reading

WELCOME TO THE DEMOCRATIC REPUBLIC OF ANARCHY

AXE has recently launched its body spray called Anarchy. The reason why behind the name may be found in the fact that after addressing by definition to men, this time the brand has also created a fragrance that is specifically thought for women. While that may seem like an anarchic take-over of Axe’s tradition, at … Continue reading

LIPS THAT SPEAK ART

Andy Warhol used to say that “Business art is the step that comes after art“. Many debate that there’s no way to use art for marketing intents without spoiling its original intents, and that there’s no way to use marketing in a truly artistic way without spoiling its commercial intents. Some brands start to bring … Continue reading

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