Insights to bring marketing closer to people, and people closer to marketing / RECAP
* In today’s marketing democracy everything should be available to everyone, every day.
* Don’t limit your field of competence to your market category; own the space where both people and your product live.
* Reward virtual co-creation with physical gratitude.
* Saying and showing enough is more seductive than saying and showing too much.
* Nostalgy is one of the most powerful element you can build in modernity.
* Mass marketing can be great if the first impression you give is that you want to help everyone, not sell to everyone.
* When your product benefit isn’t differentiating enough, benefit of people’s imagination.
* If collective buying power is stronger than ever, so should be collective pricing power.
* If you create ads that people can desire as the products they sell, they will last forever.
* Today, you can’t just sell to people. People are sold when they are entertained.
* Consumers are the new producers.
* Useful is the new cool.
* People don’t consume the product content only, but also the context around it.
* Think society, not marketing.
* Narrow-listening is as important as broad-casting.
* Think art as the ultimate quality level of your products.
* Promote story-building, not just story-telling.
* We don’t really matter to anyone, unless we make it matter for someone.
* Dare to re-think everything through the unique lens of your product.
* Answer people’s needs, not just consumers’ needs.
* Make your product as individual as individuals are.
* Focus on one to excite many.
* Share your brand with those who share your same values.
* Why talking to people, when you can let people talk?
* Be wherever you values are.