MARKETING TO THE PEOPLE / The consumer is dead. Long live the individual.
Today people aren’t just a target. They target more than they are targeted.
They are designers of their own world and co-producers of contemporary brands.
Therefore, we can’t just call them consumers anymore – or treat them as such.
‘Marketing To The People’ allows to be up to date with brands and products that proudly belong to the third millennium of marketing.
Speaking the language of individuals, not just marketing language. Making marketing less theoretic, more pragmatic, more human. Understanding that today, people are the media and the message.