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MARKETING TO THE PEOPLE

COOK IN STYLE

Is Uniqlo a fashion brand? A recipe book? A music provider? According to their latest idea, Uniqlo Recipe, it’s a beautiful blend of all three. To bring to life its LifeWear’s concept “Clothes for a better life for everyone, everyday“, Uniqlo has invited six emerging chefs to create 24 recipes with ingredients inspired by the colors and the texture of its latest collection. Everything is available by downloading an app that will instantly make you a fashionable chef and help you bringing your creations to life in your kitchen. A delicious way to showcase fashion and an open invitation to make every day a bit more extraordinary.

THE MTTP INSIGHT:

Be wherever your values are.

Check Out UNIQLOUNIQLO RECIPE

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