//
archives

MARKETING TO THE PEOPLE

This category contains 24 posts

CONFIDENCE, IMPORTED FROM DETROIT

The man from Gran Torino is back to talk about a Detroit brand reinvigorated by another brand from Torino (meaning, the Italian city in Piedmont). But this time the brand speaks to America, not just about Detroit. A controversial piece, that suggests that Mr. Eastwood is supporting Obama when he’s always been against him. That … Continue reading

Advertisement

A SEXY BRIEF THAT HELPS CREATIVITY

Food elements in a dish can be as intriguing as clothing elements on a woman. Moved by this parallel, the Italian lingerie company Yamamay has decided to brief the famous Italian chef Ilario Vinciguerra in order to create ten aphrodisiac recipes that are distributed along with their products, one for each of the brand’s ten … Continue reading

PUT YOUR iPAD ON FIRE

Introducing the first Pizza that comes from Cupertino but smells just like Naples. Domino Pizza has created an app (yes, there’s an app for that) that allows you to do as much topping as pinching to create a pizza that even those savvy Italians may envy. With the Domino’s Pizza Hero iPad app you can … Continue reading

STEP INTO MY SHOES

Converse is potentially about to open 40 million new stores, hiring 40 million new designers, with its Facebook extension of Converse’s Create campaign, the Made By Facebook App. The vision behind the app is to allow fans to design their own Converse as they already do in stores, but this time they could sell them to … Continue reading

WHEN TECHNO MEETS TECHNOLOGY

Building projections are nothing new, unless you give them the right twist – or beat – just like Nokia did. For the launch of its new Lumia model, whose interactive display works around multiple interchanging boxes of content, Nokia created a spectacular short techno concert on the notes of Dead Mouse (a Canadian electro-house producer) and … Continue reading

LET’S ALL STEAL CARS

Today everyone can create an ad, but still, only a few can elevate it to a piece of art. Volkswagen has launched the turbocharged 2012 Jetta GLI by displaying outdoor limited edition, hand-numbered frames featuring long-exposure light painting photographs created by the energetic movement of the car. While the frames are publicly exposed in major … Continue reading

TWEET, HOW SWEET

Innocent has found a very smart way to discount its products without discounting the brand. The mechanism they created was kept simple, yet not simple stupid. For a limited time the more tweets Innocent gets about #tweetandeat, the bigger the discount they’ll offer on their products to those who have tweeted. Definitely a big deal, … Continue reading

A THOUSAND CREATIVES AT HAND

Three blades, four blades, five blades, blades on the front plus blades on the back. The more brands are trying to win the challenge on who cuts more, the less their messages seem to cut through. Schick has decided that freeing people’s skin (see their tagline) wasn’t enough anymore and has allowed them to free … Continue reading

THE BERLIN WALL WITHOUT A DIRTY PAST

No one could claim to own white spaces for innovation more than Siemens, thanks to idea they created for the IFA, the world’s largest trade show for consumer electronics and home appliances in Berlin. In a world that focuses on portability as the best way to be close to the user, Siemens did just the … Continue reading

PROUD TO BE A BEGINNER

For its 75th birthday Orangina has found a way to celebrate its being the ‘original’ orange drink in an equally original way. The app Show Your Originals allows each Facebook user to discover who were the first friends we added and communicated with, bringing to life our first and most personal connections. An idea that … Continue reading

My Twitter Stream