How do you own power when power is lost?
As it usually happens with great communication examples, by representing an alternative to the status quo. Duracell showed up in Battery Park with charging stations for mobile phones and devices as well as computers with internet access and most popular sizes of batteries, to allow people affected by natural disasters to use their email and social-media accounts. A great example of how you can elevate a power center to a powerful relief center.
THE MTTP INSIGHT:
Answer people’s needs, not just consumers’ needs.
marketingtothepeople 
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