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MARKETING TO THE PEOPLE

YOUNG AT PARK

At the new Legoland Windsor Resort in Berkshire, the most striking thing you’ll meet won’t be inside the park, but right outside of it.  A team of six children aged between nine and eleven have been selected from hundreds to become the World’s very first junior concierges for the upcoming opening. Well-trained and certainly not lacking in imagination, they will be able to give advices on what to see and how to behave in the most child-like way possible. Lego seems to say: if you’re done with imaginative toys, why shouldn’t you think of a more imaginative world?

THE MTTP INSIGHT:

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