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MARKETING TO THE PEOPLE

MAKE THE MOST INFAMOUS MAN FAMOUS

Andy Warhol used to say that “everyone in the future will be famous for 15 minutes” (and I keep repeating this quote because of how visionary he was). Could there be a more perfect description of today’s society? Now, sometimes people forget for a while about their thirst of fame as common individuals and use their individual influence for a common cause. Check out the video below: one of the most compelling (and at the same time controversial) use of social media. Both analogue and digital, certainly sociological and eventually political.

THE MTTP INSIGHT:

We don’t really matter to anyone, unless we make it matter for someone.

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