Andy Warhol used to say that “Business art is the step that comes after art“. Many debate that there’s no way to use art for marketing intents without spoiling its original intents, and that there’s no way to use marketing in a truly artistic way without spoiling its commercial intents. Some brands start to bring in a new truth: one where the artist, the marketer and also the customer feel like getting or giving something unique. Even better, something continuously unique. LAQA&Co. Cosmetics is a brand which packaging is covered in unique artwork from young designers who are looking to get their voice out there. Designers even get a cut of profit, from every color you buy. In marketing language, a win-win situation. In everyday language, the state of the art of business.
THE MTTP INSIGHT:
Think art as the ultimate quality level of your products.